DAILYKENN.com -- MSNBC appears to be turning to toxic masulinity to revive it's disappearing viewer base. Two white males will take leading roles behind the cameras at the network. The shake up comes amidst a ratings slump at the cable network.
The network's president, Phil Griffin, is also white.
According to mediaite.com,
MSNBC implemented a big shakeup in programming this week, Mediaite has learned, appointing SVP of programming and development Jonathan Wald and MSNBC executive editor Dan Arnall to lead dayside. The former head of dayside, NBC News SVP Janelle Rodriguez, will take control of NBC News Now, the network’s streaming service.
One source familiar told Mediaite the changes came amidst mounting complaints from NBC News chief Andy Lack about a dip in MSNBC’s ratings following the end of the Mueller investigation. In May, ratings for the network in the advertiser coveted 25-54 demo were down 32% year over year. MSNBC’s ratings in total viewers were flat, though it saw an increase in dayside viewership of 8%, while CNN and Fox News were down.
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