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July 18, 2018



DAILYKENN.com -- Sacha Baron Cohen’s new show on Showtime premiered with dismal ratings. 


Baron Cohen seems to have lost the knack for capturing the chemistry between audiences and the lovable and naive characters of Ali G and Borat Sagdiyev . 

From deadline.com ▼

Having generated a lot of chatter recently, Sacha Baron Cohen and Showtime may take The Importance of Being Earnest author’s words as some cold comfort today. They may have to. Because, for all the hoopla around the debut of Cohen’s Who Is America? series, the 10 PM premiering satire offering attracted a pretty meager viewership on July 15, at least on the small screen.

Just 327,000 sets of eyeballs tuned in to the premium cabler on Sunday night to see the Borat star spoof Senator Bernie Sanders, gun activists, Trent Lott, supporters of Donald Trump and more in the first episode of the series. Among the key demographic of adults 18-49, Who Is America? pulled in a low 0.1 rating. That put the secretive and controversial Who Is America? in the hinterland of the 70th highest-rated original show on cable on July 15.

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