Create media buzz.
And nothing draws attraction like distraction.
Donald Trump has been doing it for years to build brand recognition.
Now, apparently, Bernie Sanders' handlers have applied to strategy effectively.
Dozens showed up to heard Sanders deliver a campaign speech in Seattle; something akin to talking to trees.
However, by allowing black racists to push him off the platform, Sanders was able to attract national media attention.
Backed by camera crews, reporters asked Sanders' reaction. He used the opportunity to pimp her perspective on the down-trodden middle class. That message was heard by millions.
• Why did he use Black Lives Matter? Why not allow some kooky white supremacist group?
Sanders used BLM because it was safe.
The crowd would not physically attack BLM protesters.
Sanders used BLM because he agrees with them.
Who better to interrupt your message than someone who agrees with you?
Sanders used BLM because they agree with him.
A kooky white supremacist group wouldn't be stupid enough to cause a commotion that, in turn, would cause a national media event.
It's was a win/win situation. Both Sanders and BLM enjoyed international media attention.
And that, my friends, is how creative public relations people create media buzz.
Please report typos...
Democratic presidential candidate Bernie Sanders left a campaign event in Seattle without giving his speech Saturday after "black lives matter" activists took over the podium.
It is the second time in a month that activists protesting racial inequality have interrupted an event featuring the progressive candidate. On July 18, "black lives matter" demonstrators entered a Netroots Nation forum featuring Sanders and Martin O'Malley in Phoenix and began chanting slogans.
In Seattle, two women approached the podium just as Sanders began addressing the crowd of several thousand, and demanded the microphone. Sanders stepped aside, and one woman got into an argument with an organizer, shouting "We are angry!"
After being given the microphone, and after the crowd booed, one of the women said, "I was going to tell Bernie how racist this city is ... but you already did it for me."
One of the pair called for four-and-a-half minutes of silence in remembrance of Michael Brown, the black 18-year-old fatally shot by a white police officer in Ferguson, Missouri, nearly a year ago. Some in the crowd began yelling, "Let Bernie speak," NBC affiliate KING5 reported.
At one point there was a struggle as event organizers tried to regain control, before they called the speech off. Sanders shook hands with the crowd as he left the event, which was a Social Security and Medicare celebration, the station reported.
"Not the ending we hoped for," an organizer told the station. Sanders said in a statement Saturday that the disruption was unfortunate.
"I am disappointed that two people disrupted a rally attended by thousands at which I was invited to speak about fighting to protect Social Security and Medicare," Sanders said. "I was especially disappointed because on criminal justice reform and the need to fight racism there is no other candidate for president who will fight harder than me."
On July 18, Sanders tried to address a crowd of roughly 3,000 at the Netroots Nation event in Phoenix, but many of the protesters shouted at him and disrupted his remarks.
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